Excellent Channel 4 programme highlighting the dangers of ultra-processed food and the failure of successive governments to legislate to protect us from Big Food pushing food like substances that are harming us
Shock tactics, create a killer protein bar. On the cover extolling its virtues. On the back highlighting that it is killing us.
We know ultra-processed food is killing us, exceeds smoking as the leading cause of death.
Big Food uses the same techniques as Big Tobacco. Peddling a dangerous product, lobbying our corrupt political class not to legislate, denying that there is a problem.
Decades ago, Big Tobacco testified one by one to a US Hearing, tobacco is not harmful. Their own research showed that it was.
We need action by the government, treat ultra-processed food as we treat tobacco.
- stark health warnings
- ultra-processed food tax
- no promotion or sponsorship
We are what we eat. Five a Day is dated.
- eat 30 plants a week
- eat the rainbow
- add fermented foods to our diet (at least three)
- avoid ultra-processed food
No one needs protein bars, protein shakes. It’s a multi billion dollar global scam. The average person on a varied diet consumes more than sufficient protein. Excess protein is not stored. It passes through, or is converted to sugars and fat. We are deficient in fibre.
For three weeks add every day three different fermented foods to what you eat. Yogurt, kefir, sauerkraut, kimchi, kombucha. Record every day mood, energy, hunger.
We need to exercise more, walk everywhere every day. Download and install a step counter. Try and walk at least 5,000 steps a day.
Sickening the response from Big Food to the programme. As sickening as the shit they add to our food. They failed to mention only legal because of their lobbying of our corrupt political class. Failed to mention banned in many countries.
Following broadcast, sour grapes from Tim Spectator and Federica Amati. Could it be because they wish to hype Zoe in advance of a share offering?
Education has had minimal impact, nor has softly softly lobbying of the corrupt political class. Maybe time for shock tactics. History has shown us that the only effective action that forces change is direct action.
Maybe look to Singapore and their attempt to create Blue Zone 2.0. We need to make it easier, create the environment to make healthy food choices. Create a step counter app, where steps are rewarded. Points to be spent on healthy food choices.
- Joe Wicks: Licensed to Kill
- Channel 4 Joe Wicks Killer protein bar the truth of ultra-processed food
- Irresistible: Why We Can’t Stop Eating
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