Posts Tagged ‘Enshittification’

Enshittification and the Rot Economy

January 1, 2026

One day I woke up and Google sucked. — Whitney Beltrán

Cory Doctorow and Ed Zitron in conversation with Whitney Beltrán.

Google search has gotten worse. Think about it. In the past, you may not have got it right, what you were looking for, but Google would second guess. Now you may have to refine your search a couple of times to find what you are looking for. This gives Google more opportunities to project into your brain crap you don’t want.

Lack of regulation, lax enforcement of antitrust, allows this to happen.

Google has only designed one successful product. Google search. Everything else, YouTube, maps, Android, Google has acquired.

Lack of competition and regulation, allows Google to build up a war chest. This can be used to acquire or crush completion.

Type in the search box on any Apple device, that search will take you to Google. Google pays Apple over $20 billion a year to direct the search to Google. Competition? What competition?

Marc Zuckerberg dare not walk among us. Someone might be sizing him up for a pitch fork.  

Zuckerberg rarely appears on a public platform. Easy to see who. When he does he comes across as a creep and a moron. He is now throwing billions at AI.

Growth at all cost. Remove regulations.

AI draining water where it is most neededwww.bloomberg.com/graphics/202…#AI #water

Keith Parkins (@keithpp.bsky.social) 2026-01-02T18:24:05.929Z

AI is resource intensive. Unsustainable demand for water and energy. Gobbing up Capital with no foreseeable return on investment. Scraping copyright material, music and the written word.

What can we do to disrupt AI and the Rot Economy?

Stop any data centres near you. They will deplete water resources.

Deprive Facebook of the oxygen of personal data. Delete all personal data, but first overwrite with fake data, then delete a few days later. Never tag friends. Never games, quiz or survey. You are valuable to Facebook. your dta, your connections.

Move to other platforms. Transfer from X to bluesky. but retain your existing account to stop your ID being stolen.

We need an open source alternative to Facebook, agreed protocols to communicate across platforms. We and our friends can then relocate en masse from Facebook. The network effect in reverse.

Big Tech must be broken up. Google stripped of Youtube, Google Maps and Android. Facebook stripped of WhatsApp and Instagram.

It’s not if the AI bubble will burst, it’s when. Towards the end of last year, either Wall Street Journal or Bloomberg published a flow chart. In the centre Nvidia, around the periphery Big Tech . Money flows from Big Tech to Nvidia  Money flows from Nvidia to Big Tech.

  • Enshittification – Cory Doctorow
  • Empire of AI – Karen Hao
  • Careless People – Sarah Wynn-Williams
  • Mindfucked – Christopher Wylie

Ask an AI chatbot a question, it sends a request to a data center and strains an increasingly scarce resource: water. AI data centres are being built in water-stressed places. AI is not sustainable. High demand for water and energy. bloom.bg/4pZaqjm #AI #water

Keith Parkins (@keithpp.bsky.social) 2026-01-02T18:33:24.250Z

How Facebook became shit

December 16, 2025

Facebook is a walled garden.

Facebook ranks alongside Nestlé as an evil company. Zuckerberg offered to hand Hong Kong activists to China in return for access to the Chinese market.

In the beginning was MySpace. It was a pig’s ear, a pain in the arse to use. Facebook offered a structure, it was user friendly. To help users migrate, Facebook created a bot, it would log into MySpace, scrape the data, enable communication across the platforms.

Facebook is a classic example of enshittification

  • attract users then lock them in
  • attract businesses then lock them in
  • extract maximum value from users and businesses for the benefit of executives and shareholders

Facebook profits from peddling fraud. Let that sink in. Facebook makes money by peddling ads for fraud. Welcome to the enshittocene. Facebook makes money by delivering ads from scammers. fortune.com/2025/12/15/f…#Facebook #fraud #enshittification #enshittocene

Keith Parkins (@keithpp.bsky.social) 2025-12-17T20:44:48.668Z

Meta knowingly allowed scam adverts from China. Meta profits from scam ads.

Facebook profits from peddling fraud.

Let that sink in. Facebook makes money by peddling ads for fraud.

Facebook enables harm to children and young people.

Welcome to the enshittocene. Facebook makes money by delivering ads from scammers.

Facebook steals and abuses our data, uses it to manipulate us. Fight back by reducing the value of our data.

No personal data. Overwrite with fake data, then delete a few days later.

Do not tag friends, survey, games or quiz.

Facebook is a necessary evil. But don’t post any personal information, if you have, overwrite with fake information, then delete a few days later. No tagging friends, quiz, games or surveys.

Our value to Facebook is us, our data, and the connections we make.

An example of enshittification. My followers don’t see my posts.  Facebook allows bare minimum, to prevent users from leaving. Instead, will see crap that is not wanted. For businesses, the ads are no longer targeted, and they are paying ever higher fees for those ads.

We join Facebook because the people we wish to connect with are there. The network effect. If we leave, we have to bring our friends, they have to bring their friends. We are locked in.

The network effect works both ways. If our friends leave, we have to leave because we have no one left to communicate with.

The network effect was the only reason I joined Instagram, there were people I wished to communicate with. I was reluctant to join, I’d be happy to leave. As a communication tool it is useless, I can’t communicate. I can’t post live links. That’s why you see, find the link in the bio. The walled garden in realty a prison.

I don’t want the garbage Facebook shoves in my face. Even worse, the hype for dodgy products. Fight back, comment and expose the scams.

How do we transfer ourselves and our friends to a better platform, better still an open source platform? Why one platform, why not many platforms, where we can communicate no matter what platform we are on. Not that we are in isolated silos? Is that not how the Internet used to work? Is that not how e-mail works? We can all be on different mobile networks but we can all communicate with each other.

There is no excuse for using WhatsApp.

The face of evil and corporate greed. Why does Zuckerberg always come across as a jerk? Break up Facebook, strip of Instagram and WhatsApp. http://www.instagram.com/reel/DR2w-V8…#Facebook #enshittification #fail

Keith Parkins (@keithpp.bsky.social) 2025-12-26T20:11:25.807Z

With a jerk like Zuckerberg running Facebook, it’s always going to be bad. Tipping point, when the dislike of Zuckerberg exceeds the trouble of relocating, and bringing our friends with us.

Break up Facebook. Strip Facebook of  Instagram and WhatsApp.

  • Mindfucked
  • Careless People
  • Enshittification
  • Enshittification of the Internet


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