Thanks for the invitation to have this conversation together! I enjoyed chatting and hope it’ll encourage people to explore coffee a bit more and hopefully enjoy it more too. — James Hoffman
How much do we know about coffee? How much do we really know about coffee?
It is depressing, the majority of coffee drinkers never experience good coffee, let alone excellent coffee. Their idea of coffee is what is served in greasy spoon cafes and corporate chains , that has to have sugar and syrups added to mask the unpleasant taste and render marginally palatable.
To experience good coffee, it is necessary to visit independent coffee shops where they care about coffee.