Do not have the time. Do not know how. These are common refrains, common excuses people give for not cooking, for dumping some ready mix of yuk seasoned with flavourings and colourings in the microwave or for ordering a take away.
Jamie Oliver adds a further excuse, costs too much.
Do not have the time. How many hours do people spend sat in front of a television watching brain-rotting moronic garbage, the opiate of the masses?
Do not know how. Well Jamie will show you.
Costs too much. Jamie costs out the ingredients and it works out cheaper than takeaways, ready meals or eating out. I would have been very surprised if it had been otherwise.
Yes, there is an initial cost of equipment and utensils that Jamie says are essential. He also recommends that you clear out the clutter from the kitchen so it becomes a working environment.
It is as it says on the front of the book, meals in 30 minutes. I found the approach a little disconcerting as the approach is for an entire meal, not an individual dish and that is the structure of each meal, you are jumping from one dish to another in a very strict sequence. I guess I would have been more comfortable had I also watched the associated TV tie-in on Channel 4, but why the odd broadcast time of 5-30pm!
Each meal how to is highly structured and it is important you strictly follow the structure. Along the way lots of hints and tips to make you a better cook and to enable you to turn out sumptuous meals.
There are 50 meals in Jamie’s 30-Minute Meals, 40 of which will be shown on the associated Channel 4 TV series. These are being shown in monthly blocks. The first month was shown before Christmas, more in the New Year. Meals for which there is an associated video are marked in the book.
Jamie Oliver’s 30-Minute Meals is the fastest selling non-fiction book ever! It sold 735,000 copies in 10 weeks! For a nation that does not cook, this is all the more amazing, though having said that, cook books are always at the top of the non-fiction list. Maybe it is the appeal of being able to cook an entire meal within 30 minutes.
Delia Smith’s How To Cook (Book 1) is the best-selling cookbook of all time, with more than a million copies sold!
For my lovely friend Sian. Merry Christmas.
Also see
Jamie Oliver’s 30-Minute Meals breaks sales record
Jamie’s recipe for quick sales: Latest book, 30-Minute Meals is fastest selling nonfiction work ever
Jamie Oliver Cooks Up £100m In Book Sales
Tags: carols, Christianity, Christmas, Christmas carols, Jesus, St Peter's
Keithpp's Blog 
Leave a comment