Posts Tagged ‘WHSmith Guildford: Paulo Coelho’s latest book’

WHSmith Guildford: Paulo Coelho’s latest book

August 29, 2014
Adultery Will I survive? Of course I will I've survived storms before.

Adultery Will I survive? Of course I will I’ve survived storms before.

Each time I think, it cannot get any worse at WHSmith, they prove me wrong.

WHSmith Guildford, would they have Paulo Coelho’s latest book?

I negotiate all the obstacles and obstructions between the entrance and the escalator, and go up to the first floor.

I look in all the obvious places, latest releases, special offers. I draw a blank. Nada.

I seek help from a member of staff. She actually knows what I am after, or another member of staff does, I am taken to where it is seemingly randomly filed. All of one copy.

She pulls it out and hands it to me. Noticing the absence of a half price sticker, I ask is it still on special offer? I am told no, the offer has ended.

Thinking this cannot be, it only was published a couple of weeks ago, I take the book to another member of staff. He scans the book and confirms what I have been told.

A single copy of Adultery, and no longer on special offer.

This beggars belief, a best-seller on special offer, nowhere has it in stock, then when I find a store that has a copy, a single copy it no longer is on offer.

I ask for the manager. Floor manager? No, store manager.

No manager to be found, I settle for deputy manager.

A bizarre conversation then ensues. I am told I should have come to this store not other stores where they did not have a copy. I am then told it does not sell, and it is my opinion that it is a best-seller!

Jamie’s Comfort Food, latest cookbook from Jamie Oliver. Displayed in the window, on special offer at price half price, on display in-store. At half price, better off walking across the road to Waterstone’s, where at least they know about books. Or if you want it less than half price, walk up the High Street to Sainsbury’s, where it is £12-99 (same price as Amazon).

I walk out of the store in disgust.

Fact: International best-seller.

Fact: Second print run in US in less than a week.

Fact: In Sunday Times best-seller list.

It is unbelievable anyone can conduct business in this slapdash manner and still remain in business. WHSmith has become a laughing stock. But I doubt they even care.

Adultery, published earlier this month, an international best-seller from an international best selling author, WHSmith has it on special offer at half price, or it was, but either not in stock, or where they have sold, have not bothered to restock, then when found, no longer on special offer!

If you have an international best-seller on special offer, do you not have it on prominent display?

It is little wonder WHSmith a failing High Street chain, permanent fire sales. The only surprise is that they remain in business.

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