Posts Tagged ‘The Alchemist’

Follow your dreams

March 4, 2021

But be careful what you wish for…

When you want something, all the universe conspires in helping you to achieve it. — Paulo Coelho, The Alchemist

In The Alchemist Santiago follows his dreams.

Federico Bolaños had a dream.

Federico Bolaños did not like coffee. Not that is until he had a coffee at a friend’s house. He could not believe how good it was. He decided to open a coffee shop serving quality coffee that tasted like his friend’s coffee.

Together with business partners Federico Bolaños opened three coffee shops, Viva Espresso, in El Salvador.

Alejandro Mendez did not like coffee. When he applied for a job at Viva Espresso he knew nothing about coffee, he did not even like coffee.

Federico Bolaños saw he had potential and offered him a job. Alejandro Mendez thought he would be waiting on tables, maybe grinding coffee beans, he learnt to be a barista, found he liked coffee.

Federico Bolaños had a dream. His dream was that El Salvador would win the World Coffee Championship. No producer country had ever won the coffee champions. Alejandro Mendez would win the world championship for El Salvador.

Alejandro Mendez entered and he won. He was World Champion barista in 2011.

Federico Bolaños did not stop there. He saw the hunger in the eyes of his young baristas. They begged him to let them enter. Once again, his barista won, this time coming third place.

But all this exacted a heavy toll on his business. Entering championships cost money. On their return they found the businesses was close to collapse, injection of new capital was needed. New investors were brought in and their first act was to oust Federico Bolaños.

But like Santiago in The Alchemist he did not accept defeat, he did not give up on his dreams, it was the start of a new adventure.

His help was ought by a South Korean coffee company. He won again, this time with a female barista, only the second female baristas in the history of the world championships. Federico Bolaños had trained three world champions.

Our modern day alchemists take coffee beans, use fire, and turn it into an elixir.

Many of the baristas of Viva Espresso, now ex-baristas, have moved on to open coffee shops with their colleagues.

Federico Bolaños has established Alquimia Coffee, Alejandro Mendez established 4 Monkeys Coffee Roasters.

The story of Federico Bolaños and Alejandro Mendez following their dreams is now a Duolingo podcast.

James Harper is host and producer of Filter Stories, a documentary-style podcast revealing the often dark reality but with glimmers of hope of the world of coffee. The untold stories hidden in your cup of coffee. He has also produced Adventures in Coffee, a Caffeine Magazine podcast (hosted by Jools Walker and Caffeine founder Scott Bailey).

A longer version of this post has been published by The Little Bicycle Coffee Shop on Medium.  [see Follow your dreams]

Crystal merchant atop a hill

January 24, 2019

The crystal merchant knew all there was to know about crystal, from where to buy, the quality, at what price to sell.

He used to be busy, but times had changed, few people climbed the hill, the crystal on display was collecting dust, but after 30 years it was too late to change, crystal was all he knew.

One day, just as he was about to shut up shop to go for his lunch, he saw a boy looking at his display. He had sufficient experience to appraise the boy to know he had no money and was not going to buy anything. He nevertheless delayed closing his shop until the boy walked on.

The boy walked in, offered to clean the dusty crystal on display if the merchant bought his lunch.

The merchant agreed, as the boy was cleaning the crystal two customers walked in.

Over lunch, the merchant told the boy he had no need to clean the crystal, he would have taken him for lunch, it was an obligation in the Koran.

The merchant seeing that he has already sold crystal that day, saw the arrival of the boy as a good omen and asked the boy if he wished to work for him.

The boy agreed, he would work for the day as he wished to raise enough money to travel to the Pyramids in Egypt.

The boy was crestfallen to learn the Pyramids were far away and he would have to work for at least a year to raise the money to travel that far.

He abandoned his dream.

He would work long enough to buy a ticket back home and buy sheep, he was a shepherd and sheep was all he knew.

The boy cleaned the stock, was good with the customers, and businesses once again picked up.

 

Two months on, the boy asked could he build a cabinet at the bottom of the hill to display the crystal, as this would tempt visitors to climb the hill to the shop.

The merchant was reluctant, business was picking up, the crystal would get broken, and anyway he did not like change.

But he saw the boy was correct and agreed.

One day the boy overheard from those who climbed the hill how tired and thirsty they were and would it not be a nice idea a drink of tea.

The boy suggested to the merchant they should serve tea in crystal.

The merchant was reluctant, more change, and what did he know about tea, but he agreed.

Business again picked up, word got around, tea was being served in crystal. Many of the men said how their wives would love to serve tea in crystal and bought crystal as a gift for their wives.

In less than a year, the boy bid farewell to the crystal merchant, he had saved enough money to buy a ticket, buy 120 sheep, knew about crystal, could speak Arabic, obtain an import licence for Spain.

The crystal merchant reminded him of his dream, that a caravan was about to depart, that he should follow his dream, that was his destiny.

Steep Hill follows the route of an old Roman Road, it used to be lined with shops, many people walking up the hill to the Castle and Cathedral, stopping part way en route to visit one of the many tea shops.

Now there are few visitors, a bus carries visitors to the top of the hill, many shops have closed, when there are holidays the tea and coffee shops are closed, we too deserve a break they say, then reopen when few visitors are around and bemoan their lack of customers.

There are few businesses of quality, little to draw people back.

At the top of the hill there used to be a tea shop, it closed, premises gutted. Now a cheese shop and coffee shop, the cheese shop selling plastic-wrapped adulterated fake cheddar cheese, the coffee shop serving undrinkable coffee.

The story of the crystal merchant and the boy is taken from The Alchemist by Paulo Coelho. The boy is the shepherd boy Santiago who follows his dreams.

The illustration by Jesús Cisneros from the illustrated Folio Society edition of The Alchemist.

Steep Hill is the tale of a real street in terminal decline.

 

The Alchemist: four hundred and twenty three weeks in New York Times best-seller list

January 22, 2017

Congratulations Paulo Coelho, Sunday The Alchemist four hundred and twenty three  weeks in New York Times best-seller list, ie eight years and two months.

What a way to start 2017.

Not bad for a book that was first published nearly three decades ago.

Good books spread by word of mouth. Only rubbish needs marketing hype.

The Alchemist: four hundred weeks in New York Times best-seller list

April 24, 2016
The Alchemist 400 weeks New York Times best-seller list

The Alchemist 400 weeks New York Times best-seller list

Congratulations Paulo Coelho, Sunday The Alchemist four hundred continuous weeks in New York Times best-seller list.

What a way to end April 2016.

Not bad for a book that was first published twenty seven years ago.

Good books spread by word of mouth. Only rubbish needs marketing hype.

The Alchemist: three hundred and ninety seven weeks in New York Times best-seller list

March 28, 2016
The Alchemist three hundred and ninety seven weeks New York Times best-seller list

The Alchemist three hundred and ninety seven weeks New York Times best-seller list

Congratulations Paulo Coelho, Sunday The Alchemist three hundred and ninety seven continuous weeks in New York Times best-seller list.

That is an amazing seven years, eight  months and one week.

And it is at No 8.

What a way to end March 2016.

Not bad for a book that was first published twenty seven years ago.

Good books spread by word of mouth. Only rubbish needs marketing hype.

And many thanks Paulo and Christina for the St Joseph’s Day Party in The Lobkowicz Palace in Prague Castle the weekend before.

And many thanks Paulo for taking the trouble to sign books as you were leaving.

Paulo Coelho books signed in Prague

Paulo Coelho books signed in Prague

The Alchemist: three hundred and ninety weeks in New York Times best-seller list

January 31, 2016
The Alchemist three hundred and ninety weeks New York Times best-seller list

The Alchemist three hundred and ninety weeks New York Times best-seller list

Congratulations Paulo Coelho, today The Alchemist three hundred and ninety continuous weeks in New York Times best-seller list. That is an amazing seven years and six months. And it is at No 5.

What a way to end January 2016.

Not bad for a book that was first published twenty seven years ago.

Good books spread by word of mouth. Only rubbish needs marketing hype.

The Alchemist: three hundred and eighty-six weeks in New York Times best-seller list

January 3, 2016
The Alchemist three hundred and eighty-six weeks New York Times best-seller list

The Alchemist three hundred and eighty-six weeks New York Times best-seller list

Congratulations Paulo Coelho, today The Alchemist three hundred and eighty-six continuous weeks in New York Times best-seller list. That is an amazing seven years and five months. And it is at No 2.

What a way to welcome in the New Year.

Not bad for a book that was first published twenty seven years ago.

Good books spread by word of mouth. Only rubbish needs marketing hype.

The Alchemist: seven years and one month and one week in New York Times best-seller list

September 6, 2015
The Alchemist seven years one month and one week New York Times best-seller list

The Alchemist seven years one month and one week New York Times best-seller list

Congratulations Paulo Coelho, today The Alchemist three hundred and sixty-nine continuous weeks in New York Times best-seller list. That is an amazing seven years and one month and one week. And it is at No 3.

Not bad for a book that was first published over twenty six years ago.

Good books spread by word of mouth. Only rubbish needs marketing hype.

The Alchemist: three hundred and thirty-five weeks in New York Times best-seller list

December 28, 2014
The Alchemist three hundred and thirty-five weeks New York Times best-seller list

The Alchemist three hundred and thirty-five weeks New York Times best-seller list

Congratulations Paulo Coelho, today The Alchemist three hundred and thirty-five continuous weeks in New York Times best-seller list. That is an amazing six years and five months. And it is at No 3.

Not bad for a book that was first published twenty six years ago.

Good books spread by word of mouth. Only rubbish needs marketing hype.

Malala Yousafzai: By the Book

September 12, 2014

The activist and co-author of “I Am Malala: How One Girl Stood Up for Education and Changed the World” relished “The Wonderful Wizard of Oz,” the first book she read in the hospital when recovering from an attack by the Taliban. New York Times correspondent Jodi Kantor will continue the conversation with Malala Yousafzai at a Times Talk this evening; click here to watch it live or afterwards.

Malala Yousafzai Credit Illustration by Jillian Tamaki

Malala Yousafzai Credit Illustration by Jillian Tamaki

What book are you reading right now?

I’ve been reading “Of Mice and Men,” by John Steinbeck, which is on the school curriculum. It’s a short book, but it is filled with so much. It really reflects the situation of 1930s America. I was fascinated to learn how women were treated at the time, and what life was like for poor itinerant workers. Books can capture injustices in a way that stays with you and makes you want to do something about them. That’s why they are so powerful.

What’s the last truly great book you read?

“The Alchemist,” by Paulo Coelho. I like it because it is hopeful and inspiring. It tells the story of a boy who embarks on a journey to find a treasure, but as he goes along, he learns from every part of his journey and every person he meets. In the end, he finds his treasure in a very interesting place. His story tells you that you should believe in yourself and continue your journey.

Who are your favorite contemporary writers?

Who are your favorite contemporary writers?

Deborah Ellis (author of “Parvana’s Journey”) and Khaled Hosseini (“The Kite Runner”). Both tell stories about young characters in difficult circumstances, having to make hard choices and having to find strength. They accurately depict war-torn regions. I like writers who can show me worlds I know nothing about, but my favorites are those who create characters or worlds which feel realistic and familiar to me, or who can make me feel inspired. I discovered Deborah Ellis’s books in the school library after my head teacher encouraged me to go beyond the school curriculum and look for books I might enjoy. This wasn’t long after I arrived in Britain, and I was missing my friends terribly. Reading about Afghanistan made me feel like being back at home. This is the power of books. They can take you to places which are beyond reach.

And your favorite writers of all time?

Paulo Coelho.

What books would you recommend for young people hoping to understand the plight of girls and women in Pakistan today?

“Mud City,” part of the “Parvana’s Journey” series by Deborah Ellis. I was gripped by this series and couldn’t drag myself away from it. Ellis beautifully captures childhood in war-torn Afghanistan and Pakistan. The stories are very moving.

Is there one book you wish all girls would read? One all students would read?

All girls: “The Breadwinner,” by Deborah Ellis. The book tells the story of a young girl who takes on the challenge of saving her family. I think it’s important for girls everywhere to learn how women are treated in some societies. But even though Parvana is treated as lesser than boys and men, she never feels that way. She believes in herself and is stronger to fight against hunger, fear and war. Girls like her are an inspiration. “The Breadwinner” reminds us how courageous and strong women are around the world.

All students should read “The Kite Runner.” It shows you should not judge other people by external things. And it shows loyalty and friendship.

Were there particular books that helped you get through the recovery process after the attack on you by the Taliban?

“The Wonderful Wizard of Oz” was the first book I read in the hospital. I had been having headaches and couldn’t read or focus properly for a while. It is a lovely book, and it was given to me by Gordon Brown — he sent me 25 books, and this was my favorite.

Which books might we be surprised to find on your bookshelves?

“A Brief History of Time,” by Stephen Hawking. I read it during a period when life in Swat was very hard. I distracted myself from the fear and terrorism by thinking about things like how the universe began and whether time travel is possible. I enjoy science, and I’m a very curious person. I always want to know the reason behind everything, big or small.

What was the last book to make you laugh?

“The Little Prince.” It is a very clever book, and in the beginning it’s extremely funny.

The last book that made you cry?

I never cry reading a book.

The last book that made you furious?

Mine! The editing was really hard. Especially because we wanted to get everything right in a very short period of time. The workdays were very long, but it was worth it in the end.

What are your childhood memories of books and reading?

One of the first books I read is called “Meena,” about a girl who stood up for women’s rights and education in Afghanistan. I also read a biography about Martin Luther King Jr., written for children.

But I didn’t read a lot of books when I was young. In our country, many children don’t attend school or learn how to read. Those who do usually read only textbooks. In our classes, we focused more on history, science and mathematics than literature. Many people couldn’t afford books. Most books were secondhand, used by many children before. In Pakistan even schools own very few books. I was lucky to have a father who valued education and thought it was important that I knew how to read. I read eight or nine books in Swat, and I was considered to be a bookish girl! Here [in Birmingham, England] girls have read hundreds of books.

One of the most memorable moments in my life was when I was asked to open the Library of Birmingham, Europe’s largest new library. I had never seen so many books and all of them freely available to members of the public. If only children in Pakistan had such easy access to books! People of Birmingham are very lucky to have such a wonderful library.

If you could require the American president to read one book, what would it be?

If you could require the American president to read one book, what would it be?

I would like to suggest him to read many books. He should read “The Kite Runner,” too. And “The Little Prince.” Or maybe “The Alchemist,” if he would like to get away from his real world into the imaginary world of “The Alchemist.”

If you could require the prime minister of Pakistan to read one book, what would it be?

I would suggest him to read “Meena, Heroine of Afghanistan: The Martyr Who Founded RAWA, the Revolutionary Association of the Women of Afghanistan” and “A Thousand Splendid Suns.”

What’s the best book you’ve ever read?

The Alchemist.”

And the worst?

I think it would be disrespectful to say that, but I did read a book recently which I thought was the worst.

What was the last book you put down without finishing?

Someone gave me a book to help me in improving my English. I read a few pages, and I didn’t really like that book and decided not to read it, as it had no suspense. A book should have suspense and grab you right from the beginning.

What are you planning to read next?

“An Inspector Calls.” It’s actually a play that I saw and enjoyed. It is part of the English syllabus, and I want to read it as well.

Originally published New York Times.


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