Steve Lawson at Digital Music for Musicians
There are few people who know how to make effective use of social media. Steve Lawson is one, Paulo Coelho another.
An example of how not to, was a discussion on The Bottom Line by people clueless on social media.
Another example Guildford Book Festival, who persist in sending out puerile, drooling, sycophantic tweets promoting boring celebrities.
Too many who use social media fail to understand or grasp the fundamentals of social networks.
- social —> interaction
- network —> many to many
If you engage PR or marketing people to handle your social media accounts, you have lost the plot.
If you are paying to promote what you have to say, then it is not worth saying.
I could not agree more with what Steve Lawson has to say on musicians using bandcamp.
Steve Lawson was a guest speaker at a Digital Music for Musicians seminar held in Leeds at the Belgrave Music Hall. A three hours talk on how jazz artists can use social media to their best advantage.
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