Posts Tagged ‘Obesity Games’

London 2012 sponsors fuel obesity epidemic

July 26, 2012
McDonald's Official Olympic Restaurant promo Coca-Cola

McDonald’s Official Olympic Restaurant promo Coca-Cola

Obesity Games Infographic

Obesity Games Infographic

Yesterday the Zil Lanes in London came into force. The result the predicted gridlock.

Tomorrow the Games officially open.

The UK is facing an epidemic of childhood obesity.

  • Seven-year-olds are eating on average half a kilo of sugary food a day
  • one in three children are overweight or obese by the time they leave primary school

What message does it send out when two of the main sponsors of the London 2012 Olympics are Coca-Cola and McDonald’s?

Independent caterers at Olympic venues are forced to have their stands look like fast food outlets, have Coca-Cola plastered everywhere and McDonald’s dictates what may and may not be on the menu!

Today I noticed bus shelters plastered with posters informing those waiting for a bus or passing by that McDonald’s is the Official Restaurant for the London 2012 Olympics.

Is this some kind of sick joke? What message does it send on quality food in London?

Stuff yourself with junk food, slurp a Coke and you will be given an official Coca-Cola glass and an official Coca-Cola wristband.

Is this meant to make some fat kid stuffing his face with a Big Mac and slurping on a Coke athletic?

The government claims the London 2012 Olympics will leave a sporting legacy.

The closest we will see to that sporting legacy is fat kids sporting a Coca-Cola wristband.

Does Heathrow have big signs saying Welcome to Airstrip One, with Big Bother looking down?

The sponsorship from these companies amounts to less than 10% of the cost of mounting the London 2012 Games, and yet it has given them a global platform from which to promote their junk food and sweetened syrup.

McDonald’s has been allowed to build what they claim is the world’s biggest fast food restaurant within the Olympic Park, Coca-Cola expects to sell 23 million drinks.

It is the public who are providing the majority of the £1.4 billion cost of the Games not the sponsors, and yet is is the public who are being screwed, it is the public who are picking up the bill for an epidemic of childhood obesity and type 2 diabetes. Such is the obscenity of corporate sponsorship of the London 2012 Games.

The Children’s Food Campaign has issued a damning report titled The Obesity Games.

Checkout the Obesity Games Infographic.

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