Paulo Coelho turned filmmaking on its head when he got grassroots to produce and film The Witch of Portobello which had its premier at the Rome Film Festival last autumn.
Just Do It have taken this a stage further, a film about activists by activists. But it still needs money, hence the fundraising party last night which I attended after a meeting with Climate Rush, who just happen to feature in the film. Also featured are Climate Camp and Plane Stupid.
For the next 17 days, Lush will match donations. So please give generously. Last night £1460, to date £6030. [see £20k in 20 days!]
On the evening, Lush goodies were given to everyone who made a donation.
It is hoped to release Just Do It in the spring. It will be given away free!
Upcoming events
The Crude Awakening – Central London – Saturday 16 October 2010
Zero Carbon by 2030 – Friends House, Euston Road, London – Saturday 30 October 2010
Also see
Emily James: Lights, camera, activists
Emily James on climate direct action film Just Do It
Just Do It: get off your arse and change the world with a Crude Awakening
Interview: Emily James, Director of ‘Just Do It’ says ‘Get of your arse and change the world!’