Posts Tagged ‘handbags’

Gucci handbags

October 5, 2009

On BBC Radio 4 ‘The Bottom Line’, the head of Gucci was asked why if it costs £300 to make a Gucci handbag does it sell at £1,000?

The implied question being why are you ripping people off?

The answer was we are not selling handbags, nor for that matter shoes, we are selling dreams. The head honcho then went on to say that if it was a handbag you wanted, there were hundreds of companies he could recommend.

In many ways this was worse than saying he ripped people off, he was conning them.

That is why, he went on to say, we employ good looking women in our shops, spend large amounts of money on fashions shoots and fashion shows.

The Winner Stands Alone by Paulo Coelho is a damning indictment of the fashion and film business and the cult of celebrity.

To a lesser extent The Devil Wears Prada by Lauren Weisberger. The film is far better than the book.