Blackpool is not a location I would wish to visit, even less stay at Broadway Hotel if I did.
Bad hotels do not seem to learn. If your hotel is bad, improve it, do not threaten or intimidate guests who post bad reviews.
In the past, if a hotel was bad, guests would tell their friends and family, the girl at the checkout, the girl behind the bar, now by means of social media and review sites like TripAdvisor, they tell the world.
And with social media, if they try to intimidate guests, do they really think they will get away with it?
Union Street Guest House, a hotel in New York tried, and they were hammered on social media.
Now it is the turn of Broadway Hotel in Blackpool. They decided to ‘fine’ a hotel guest for writing a bad review. The first the guest knew about it, was when they found £100 had been deducted from their account.
Unauthorised withdrawal from an account is fraud. I trust there will be a criminal prosecution.
Broadway Hotel claim it was part of their terms and conditions, a no bad review policy. Laughable really. Trading Standards are now investigating for unfair terms and conditions.
Tony Jenkinson who stayed at the hotel and had £100 fraudulently deducted from his account, was on The World Tonight, BBC Radio 4 late night news. He said the wallpaper was hanging off the wall, the carpet was stcky, but he could handle that. He said there was no running hot water, he told reception, they said they knew. He said he pulled out a drawer, and it fell to bits, he told reception, they said they knew. He described the hotel as “a dirty rotten stinking hovel”.
But his is not the only bad review. Check out TripAdvisor. I have never seen a hotel with as many bad reviews as this hotel. It is amazing it is still in businesses.
TripAdvisor take intimidation of reviewers very seriously, or so they claim. Will they be taking action?
Did they really think they would get away with it? This evening, they were trending on BBC News, trending on the Telegraph.