rCup

Waitrose had their own reusable cup on sale at £3, now the rCup at £12.

Claimed to be made from a dozen recycled coffee cups,  which makes the point, plastic is not recycled, it is down cycled.

Designed by Dan Dicker a former designer for Dyson. Maybe should stick to vacuum cleaners as not barista friendly, something fairly basic for a reusable coffee cup.

Will not be popular if walk into a coffee shop with rCup and many baristas will quite rightly refuse to serve.

It is opened by pressing the top, then press again to seal.

Why though would anyone wish to drink a coffee as though a baby or an invalid?

Yet another inferior KeepCup clone.

If wish for a reusable cup, buy a KeepCup from a coffee shop, where they will also give a discount if used.

Sale of rCup should be seen for what it is,  greenwash by Waitrose to distract from fresh produce in plastic.

Nor are reusable coffee cups the answer, they are addressing the symptom rather than the underlying problem of grab it and go takeaway throw away culture, pointless consumerism.

We have to introduce a latte levy, encourage relax in an indie coffee shop serving speciality coffee in glass or ceramic.

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