Second Cup

Second Cup is a franchise scam, a specialty coffee franchise scam.

Why open a franchise, why not open an indie coffee shop?

I sort of get it. Well actually I do not, I cannot see why anyone wants to serve rubbish coffee, employ people who do not care about coffee. I sort of get it if open Starbucks or Costa, fools who do not like coffee will walk through the door. But an unknown name?

Franchise speciality coffee is an oxymoron.

The corporate website pushes the franchise, no mention of the coffee.

If opening a specialty coffee shop would open an indie coffee shop, would have gained experience. Or would employ experienced professional baristas.

Second Cup Paralimni is like walking into a McDonald’s of coffee. Ok if I am fair, Pret a Manger.

Despite the corporate feel, a reasonable ambience. Jazz playing, not the loud moronic noise blasting out elsewhere.

And the coffee?

The beans dark and overroasted.

The Q grade? After all this is supposed to be speciality coffee.

I am met by blank expressions.

I draw a Q. Q grade, Q for quality.

I explain all coffee is graded, explain cofee over 80 is speciality coffee.

I could be talking a foreign language. The guys try to be helpful but have not a clue what I am talking about.

They tell me the coffee is 100% arabica, but that is the extent of their knowledge.

The coffee cups are far too large, even the smallest is too large for a cappuccino.

I order a cappuccino. It is undrinkable. Too hot, bitter, mainly froth and foam. A long way down I find actual coffee.

When I place my order I am given an electronic device. What is this, they track me to my table? No, self service, it beeps and I collect my coffee. Completely and utterly pointless gimmick

I ask of V60. They understand, but no. A machine grinds and delivers filter coffee. Would I like? Er no thanks.

On a board, dark, medium roast, a few other options. No mention of origin.

On the back shelf rows of syrups which says it all.

The staff and service excellent, did their best but as a coffee shop Second Cup is a joke.

For speciality coffee, only one coffee shop in Paralimni, Robustos.

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