Pret a Manger gives away free coffee

Pret a Manger to give away 300,000 free coffees this week.

It sounds generous but is it?

Many people have coffee loyalty cards. How many coffees to buy to get a free coffee?

How many coffees do Pret a Manger sell in a week?

I do not know, but I would hazard a guess the free coffees is a tiny percentage of what Pret actually sell.

And that puts into context the ‘free coffee offer’ if we compare with a coffee loyalty card.

In other words everyone is giving away free coffee.

As with the coffee at 49p, Pret a Manger has once again pulled a very clever PR stunt, and once again the media has fallen for it.

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