Insidious collection of personal data

Drip, drip, drip, insidious collection of personal data on an industrial scale. It has become so pervasive we no longer notice, even worse we become innocent unwitting carriers of this disease.

Drip, drip, drip, on-line surveys, telephone surveys, crude collection of personal data masquerading as a draw or competition, store loyalty cards, store questionnaires, instagram, facebook, collection of personal data on an industrial scale.

Caffeine and so-called Frank Green smart cups, a crude trawl for personal data, a fake competition dressed up as care for the planet.

Another example from Caffeine and so-called Frank Green smart cups, this time driving traffic from twitter to Instagram.  Again dressed up as care for the planet. Through a tedious serious of links, taken back to the same crude trawl for information dressed up as a competition.

Why?

There is no such thing as a free lunch. Caffeine is free, only not really free, it is a vehicle to deliver advertising to its readers. You may pick it up free, the coffee shop where you found it, has to pay the shipping costs.

The latest issue of Caffeine, issue 31 with the meaningless cover, has a full page advert for Frank Green.

Standart and Drift are not free, do not carry adverts, though Standart does have partners and supporters, for which they are very open and honest and up front about.  What neither do is engage in this crude abuse of their readers, it would cause irreputable damage to their reputation if they did.

The same issue of Caffeine had an ill-informed article on the proposed latte levy, even worse urging readers to oppose the latte levy.  The article just happens to mention in passing, KeepCup and Frank Green, both of which just happen to have full page adverts, KeepCup on the back cover, Frank Green the facing page to the appalling article Could the latte levy kill your local?

Plastic pollution is killing the planet. One of the causes is takeaway disposable coffee cups, something we can all do something about by refusing takeaway coffee, instead, relax in an indie coffee shop with speciality coffee served out of glass or ceramic.  Meanwhile Caffeine opposes the proposed latte levy.

Marianna Chrzanowska-Hunt wrote an excellent article on Society Café for Licorne Magazine. Without realising the implications she gave a link to Instagram, it would have been better to have given a link to twitter.

This is not a criticism of Marianna Chrzanowska-Hunt, far from it she is well worth following on twitter if interested in coffee, more so than Caffeine, her excellent tweets on Bath indie coffee shops form the basis of The Bath Coffee Trail, rather she has been cited to illustrate how we can unwittingly aid the collection of personal data.

Instagram is not visible on twitter, it claims rights to your pictures, it is owned by Facebook.

Facebook is disruptive of the Internet, it acts as a walled garden where users exist as bait to entice in other users.

Facebook is not a social network. Facebook exists to collect and abuse personal data. Facebook is currently facing legal action and massive fines across multiple jurisdictions for gathering and abuse of personal data.

We have got into bad habits, where Instagram our photo album, Facebook our diary, documenting all aspects of our personal life with absolutely no idea where this information is going.

For the fraudster, Facebook has become a gold mine.

The call from the bank, from internet service provider is not, it is a phishing scam, terminate the call. Same applies to the helpful caller offering to fix the problem with your computer, a problem you never knew you had.

Suspicious e-mail, do not open, delete, better still mark as junk or phishing scam.

When ordering, only provide the bare minimum of information to service the order, leave the rest blank, or if forced to complete, fill out with false information. Question why this information is required or order from elsewhere.

Do not fall for the fake competition, fill out surveys.

Why the quest for followers? You have no idea who they are, even less what they do with the personal information they glean on you, and not only on you, on your friends too.

All personal information on Facebook, overwrite with fake information, then a few days later delete.

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