The Alchemist: four hundred and twenty three weeks in New York Times best-seller list

Congratulations Paulo Coelho, Sunday The Alchemist four hundred and twenty three  weeks in New York Times best-seller list, ie eight years and two months.

What a way to start 2017.

Not bad for a book that was first published nearly three decades ago.

Good books spread by word of mouth. Only rubbish needs marketing hype.

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