A couple of weeks ago I downloaded and had a play. I was not impressed.
Who wants an app that is advertising?
If being generous, a directory of generated content for which the contributor pays.
50,000 downloads has been claimed. Not true. 1000 downloads for Android. If we assume same for Apple, then a couple of thousand downloads.
But even if 50k, how many would see as worthless and delete?
The glowing reviews appear to be fake. No way is this a 5* app. And the names are all Greek, reinforcing impression of fake reviews
If assume a thousand downloads, five months May to September, that is omly 200 per month.
If nothing else, explains why no one has seen or heard of.
And of the thousand, myself and a couple of friends account for three.
No mechanism that I can see for businesses to add content.
Very strange and suspicious someone going round selling content. Even more so a presentation, well actually hype, to which local businesses were invited.
Not the norm for apps. Spread by word of mouth or articles and reviews.
How would anyone learn of existence? From other businesses? Why would they direct to rivals?
To find places?
Let us assume at Windmills Car Hire. Do you say download app to find a coffee shop? Or do you say go to end of road, turn down opposite Nicolas Tavern to Fig Tree Bay, find on the left excellent Miyu Coffee, and next door excellent Nia Boutique?
Similarly, why would Windmills tell clients to find on app, when any information they require they can obtain direct by asking whilst in the office?
On the other hand to suggest follow us on twitter makes a whole lot of sense, as can then keep clients informed.
Categories are bizarre.
Coffee includes anywhere and everywhere serving coffee. Not restricted to coffee shops.
Fusion is Lemongrass, pan-Asian, all of everything, all of nothing, bearing little if any resemblance to the dishes the countries are claimed to come from. Fusion is not Olympus on the corner opposite Nicholas Tavern, they are Greek-Cypriot and international.
For Windmillls, maybe worth throwing away 75 euros, recovered with one car hire. For a coffee shop, a lot of coffees to sell.
Who is going to use an app to find somewhere to eat rather than simply walk down the street and see for themselves? Who is going to trawl through advertising? Who is going to trawl through advertising for Ayia Napa when they are in Protaras or vice a versa?
Businesses are already on the edge. Extra cash outflow is not going to help.
This will do nothing to halt let alone reverse the collapse of the tourist industry.
Far better is to establish a network of quality business. Find one get directed to others.
This travel app is something a kid could have knocked out over a weekend.
TripAdvisor does a far better job, with the caveat be very wary of fake reviews.