Take back coffee culture

Jam of the Week

Jam of the Week

Adbusters Jam of the Week:  Take back coffee culture: Support indie coffee shops.

Despite years of backlash, Starbucks can still be found on every corner around the globe. Its efforts to create an ethical image have done little to hide its dominating nature.

For centuries, coffeehouses were meeting places for philosophers, artists and activists. That’s where big ideas percolated and revolutions were hatched. But who wants to talk politics at Starbucks? Despite their attempts to manufacture an atmosphere of creativity and community, Starbucks remains an invasive presence in any neighborhood.

This week let’s break the corporate chain. Take a stroll in your neighborhood and zero in on one independent coffee shop you really like. Get to know the owner and the baristas who work there. Make it the place where from now on you connect with your community and your friends.

A couple of blocks from Adbusters, here in the Fairview Slopes neighbourhood of Vancouver, is a wonderful little indie coffee shop called Wicked. We go there almost every day, often to strategize and cook up campaigns . . . there’s something truly wonderful about being plugged in like that.

This week let’s give the indie coffee movement a worldwide boost . . . let’s walk away from Starbucks and never go back.

This is the revolution of everyday life.

For the wild,

— Team Adbusters

Old Town Square in Prague, girl drinking from a Starbucks takeaway. Another girl approaches, ‘scuse me, can you tell me where I can find Starbucks?

One of those moments when you want to cringe.

Starbucks at Prague Castle

Starbucks at Prague Castle

Prague Castle, the location with the most stunning view over Prague, occupied by Starbucks. A grass terrace, a spiral stone staircase. They were even queuing.

Why do people drink this disgusting coffee? Do they have no self-respect? is there something wrong with their sense of taste?

And it is not only Starbucks, Caffe Nero, Costa, are no better.

Nor is there any excuse when there are quality indie coffee shops, with their own unique atmosphere, where the barista can tell you more than you ever wished to know about coffee, where the coffee actually tastes good, is usually sourced direct from the farms, where you meet interesting people, and they pay their fair share of tax.

If you find an indie coffee shop serving excellent coffee with atmosphere, tell your friends, make it your meeting place.

The very first coffee shops in London were where people went to read newspapers, to discuss the issues of the day.

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One Response to “Take back coffee culture”

  1. keithpp Says:

    Big Business coffee chains
    https://keithpp.wordpress.com/2016/09/15/big-business-coffee-chains/

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