Adultery half price at WHSmith
If you have a best-seller from an international best-selling writer on offer at half price, do you:
- not have on display, no copies in stock
- on prominent display, lots of copies in store
Most would choose the second option. Not though if you are WHSmith, they perversely chose the first option, no copies on display nor in stock.
WHSmith has Adultery on offer at half price, an extra 20% if you have a 20% discount voucher.
Not that this would be apparent in any WHSmith store, no information, no books on prominent display.
Nor will you find the staff have a clue what you are asking for if you inquire.
Of the stores checked, over half did not have in stock, had not had in stock. Of the stores that had in stock: One had two copies, but not on the shelves, one had two copies on the shelves but staff no idea where without checking a list, when found, appeared to be shelved at random, spine on show not front of book, so neither eye catching nor apparent on offer as cover not on show.
Let us for a moment assume Paulo Coelho an unknown author. A book with an appealing cover, the title Adultery, would probably still sell if placed on prominent display, once read as well written, would then spread by word of mouth.
But in this case, have an international best-seller (that has shot to No1 in most if not all countries), from an internationally acclaimed best-selling author. And yet still not on prominent display, in most cases, not even in stock, and the staff ignorant of author and his latest release.
Adultery, published last week, an international best-seller from an international best selling author, WHSmith has it on special offer at half price, and yet, do not have in stock, do not have on prominent display!
Would Tesco have a special offer and then hide it away?
If you have an international best-seller on special offer, do you not have it in stock on prominent display?
Gracias a Mexico, Colombia, Argentina, Chile iTunes > bit.ly/1yK63Ht http://t.co/lnIx625CTw—
Paulo Coelho (@paulocoelho) August 19, 2014
The only people who are going to find this special offer, are those who know about it, go in and ask when they cannot find, and only then if they are very lucky will they come away with a copy of Adultery.
It is little wonder WHSmith a failing High Street chain, permanent fire sales. The only surprise is that they remain in business.
Tags: Adultery, Adultery on special offer at WHSmith, Paulo Coelho, WHSmith
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