WHSmith Aldershot: Paulo Coelho’s latest book

Paulo Coelho has a new book, Adultery, out mid-August. Would the experience in Aldershot be any better than previous releases?

Previous experience in WHSmith has been dire. New book out, on special offer, and yet no mention, no publicity, staff unaware.

I asked at the counter. Woman had not a clue. Who? I had to spell the surname of the author at least five times.

She looked it up. No, no information on their system, no idea when available, no idea how many copies, no idea if on offer. They have deliveries on Thursday, could check then, but no idea what is delivered until it arrives.

And this is how you run a business. No wonder a failing chain that has permanent fire sales, books massively discounted.

On Sunday, Paulo Coelho with The Alchemist, three-hundred and fifteen continuous weeks, that is six years, in the New York Times best-seller list.

Adultery is an international best seller, from an international best selling author. Adultery has shot to Number One in most if not all countries on release.

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