Costa Coffee’s digital PR journey

One of five Costa Coffee shops in Guildford

One of five Costa Coffee shops in Guildford

Appears @CostaCoffee not interested in replying to democratically elected MPs. — Sarah Wollaston MP

Should be renamed how to ignore key stakeholders. — NotoCosta in Totnes

This has to rank as one of the most boring presentations I have ever seen, I was a ready to give up after a minute, but thought no, I will endure, and it was endure, until the end. I thought something interesting may occur. It never did. I was left wondering what was this guy on, as he droned on and on and on.

The one thing he did not have a clue about was how to engage with an audience, or how to make effective use of social media. I was never quite sure whether or not he was simply taking the piss.

Costa engage? Really? Try telling that to the people of Totnes or even their Member of Parliament Sarah Wollaston.

Costa did respond to Mary Portas, but that was only to refer her to their blog, and what was written there was a load of bollocks.

The blog is called coffee lovers. Having a laugh are we?

tweetlevel

– keithpp – 69

– notocosta – 67.9

– costacoffee – 70.1

No a lot in it is there? So much for the high digital profile of Costa.

The only publicity Costa has been getting lately is extremely bad publicity.

Guildford has five Costa Coffee shops, three Starbucks, one Caffè Nero. Somewhat overkill!

Note: I originally wrote there are four Costa Coffee shops in Guildford. My mistake, there are five.

Those in the know in Guildford, that is those who appreciate a decent cup of tea or coffee and freshly made lunches, delicious cakes and afternoon tea and scones, know to avoid the High Street chains who churn out muck that may have some passing resemblance to coffee, instead they go to Guildford House, a listed building, an art gallery and tourist information centre (always helpful), located top of the High Street, more or less opposite Sainsbury’s. Walk through, down the stairs and there you will find a delightful tea shop, one of the best kept secrets in Guildford.

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2 Responses to “Costa Coffee’s digital PR journey”

  1. keithpp Says:

  2. keithpp Says:

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