Huge projection overlooking Olympic park exposes Adidas exploitation‏

Adidas exploitation projection at Olympic Park

People leaving the Olympic Park last night after the men’s 100m final were greeted by this huge projection on a building, exposing the exploitation of workers who make clothes for Olympic sportswear partner Adidas. Yet one more example of the obscenity of corporate sponsorship of the London 2012 Olympic Games.

While thousands of people who were at the London 2012 Olympics would have seen this, we want to make sure that thousands more see and share this image.

Please share with all your friends. Please tell your friends that Adidas sources its Olympic consumer tat from sweatshops.

The projection was made possible by the generosity of War on Want supporters, this projection can help shame Adidas to take action and end poverty pay. The more people who see it, the bigger the impact. Please share it now.

Please e-mail the boss of Adidas and demand an end to worker exploitation.

Adidas has already sold £100 million of Olympic clothing whilst workers making its goods around the world are paid poverty wages and are having to skip meals to survive.

This is exploitation. It wouldn’t be ok for Adidas to do this in the UK and it shouldn’t be ok anywhere else. Adidas must ensure that workers are paid enough to live.

• The Adidas sponsored Exploitation Games
• Olympic projection spotlights Adidas factories ‘exploitation’

Tags: Adidas, exploitation, London 2012, sweatshops