M&S cynical exercise in greenwash

M&S CEO Marc Bolland and Joanna Lumley at The Old Truman Brewery in Brick Lane, London for the launch of new campaign 'Shwopping'.

M&S CEO Marc Bolland and Joanna Lumley at The Old Truman Brewery in Brick Lane, London for the launch of new campaign 'Shwopping'.

I listened with growing incredulity to the M&S breathtaking crass hypocrisy and exercise in greenwash on You and Yours BBC Radio 4 this lunchtime.

M&S are shedding crocodile tears at the amount of clothes that are dumped every year in landfill. A billion items of clothing they claim. Their solution is that we take all our unwanted clothes to M&S for recycling, and no doubt replace with new clothes whilst we are there.

Cut out the middle man, take your clothes direct to a charity shop.

Support slow fashion, not fast fast; dress for style, not fashion; buy quality, not rubbish.

Is it necessary to replace what is in a wardrobe every few months with new clothes?

In M&S their food is over-packaged. I suggest we return all our packaging to M&S.

M&S charge 5p for a plastic carrier bag. Read carefully the small print: Only 1p goes to an environmental charity. This a cynical ploy to milk the customer and to distract from their over-packaging.

Why no paper bags in M&S for our loose fruit and vegetables? The bags can then be recycled or composted.

The stuff we buy spends less than six months in our homes before it continues on its one-way linear trip to landfill or incinerator.

The Story of Stuff

M&S compared the recycling of clothes through their stores with the successful recycling of glass bottles! When was the last time anyone took a glass bottle back? We recycle glass, not bottles!

Yes, we need to reduce our waste and energy consumption. We do so by reducing consumption and increasing recycling, not by taking our unwanted clothes to M&S and whilst we are there replacing old for new.

When you donate to charity shops, choose the smaller charities who do not throw away after a couple of weeks what you have taken the trouble to donate. Avoid Oxfam and British Heart Foundation who rip off customers with the prices they charge. Another reason to avoid Oxfam is that they are the partners in this greenwash scheme with M&S to encourage increased consumption.

Are people really this gullible that they fall for a cynical exercise in greenwash?

Shwoping is a slick marketing campaign to encourage easily led fools to empty their wardrobes and run off down to M&S to buy more clothes. Green it is not.

A green campaign, which shwopping claims to be, would encourage slow fashion, to buy quality, to value our clothes, not throw them away.

Shwoping is not sustainable fashion.

Slow fashion’ was coined by Kate Fletcher. It has evolved from slow food, is part of the slow movement.

Do we recycle enough of our clothes?
Disposable clothes
Oxfam rips off its customers (yet again)
M&S launches ‘shwopping’ scheme
Joanna Lumley joins M&S to launch shwopping
Joanna Lumley launches Marks & Spencer’s Shwopping campaign

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One Response to “M&S cynical exercise in greenwash”

  1. keithpp Says:

    A trip to M&S the day after the launch and here’s what I find on a M&S leaflet step by step guide to shwopping:

    Come in store for those new season’s ‘must have’ and bring an old item of clothing with you.

    It is all about shopping, hence shwopping not shwapping!

    https://keithpp.wordpress.com/2012/04/28/ms-shwopping-scam/

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