Montegrappa The Alchemist press pack
Hard to believe, a couple of weeks have already passed by since my Japanese friends and I turned up at the launch of the Montegrappa The Alchemist pen in Bassano del Grappa on St Joseph’s Day (19 March 2012). The Alchemist pen a collaboration between Montegrappa and Paulo Coelho.
After the launch, we had a guided tour of the Montegrappa facility.
On leaving, I spotted a few press packs were available.
Could I have one please, I asked.
Are you a journalist?
Certainly not, I replied, but more people will read what I write.
One press pack was handed over.
We only had time to get back to our hotel, change, then back out to be picked up for a St Jopeph’s Day party at a medieval Venetian Castle, guests of Paulo Coelho. I never really looked at the press pack until much later.
- Moments, a diary with wonderful illustrations by Catalina Estrada and quotes from Paulo coelho.
- A Montegrappa pen! No, not The Alchemist, a Parola, but still a Montegrappa pen.
- An illustrated book on Montegrappa.
- A pouch with a Montegrappa 300 GB hard disk drive!
I regret I did not get a press pack for my Japanese friends but that would have been pushing my luck.
Tags: Bassano del Grappa, Montegrappa, Paulo Coelho, The Alchemist, The Alchemist pen
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