Montegrappa launch of The Alchemist press pack

Montegrappa The Alchemist press pack

Montegrappa The Alchemist press pack

Hard to believe, a couple of weeks have already passed by since my Japanese friends and I turned up at the launch of the Montegrappa The Alchemist pen in Bassano del Grappa on St Joseph’s Day (19 March 2012). The Alchemist pen a collaboration between Montegrappa and Paulo Coelho.

After the launch, we had a guided tour of the Montegrappa facility.

On leaving, I spotted a few press packs were available.

Could I have one please, I asked.

Are you a journalist?

Certainly not, I replied, but more people will read what I write.

One press pack was handed over.

We only had time to get back to our hotel, change, then back out to be picked up for a St Jopeph’s Day party at a medieval Venetian Castle, guests of Paulo Coelho. I never really looked at the press pack until much later.

  • Moments, a diary with wonderful illustrations by Catalina Estrada and quotes from Paulo coelho.
  • A Montegrappa pen! No, not The Alchemist, a Parola, but still a Montegrappa pen.
  • An illustrated book on Montegrappa.
  • A pouch with a Montegrappa 300 GB hard disk drive!

I regret I did not get a press pack for my Japanese friends but that would have been pushing my luck.

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