Just Do It fundraising party

Paulo Coelho turned filmmaking on its head when he got grassroots to produce and film The Witch of Portobello which had its premier at the Rome Film Festival last autumn.

Just Do It have taken this a stage further, a film about activists by activists. But it still needs money, hence the fundraising party last night which I attended after a meeting with Climate Rush, who just happen to feature in the film. Also featured are Climate Camp and Plane Stupid.

For the next 17 days, Lush will match donations. So please give generously. Last night £1460, to date £6030. [see £20k in 20 days!]

On the evening, Lush goodies were given to everyone who made a donation.

It is hoped to release Just Do It in the spring. It will be given away free!

Upcoming events

The Crude Awakening – Central London – Saturday 16 October 2010

Zero Carbon by 2030 – Friends House, Euston Road, London – Saturday 30 October 2010

Also see

Emily James: Lights, camera, activists

Emily James on climate direct action film Just Do It

Just Do It: get off your arse and change the world with a Crude Awakening

Interview: Emily James, Director of ‘Just Do It’ says ‘Get of your arse and change the world!’

Lush Cosmetics – Our Environmental Policy

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