whydark* from chocolate organiko in Madrid



‘In 2006 we made our dream a reality, we set up a small chocolate atelier in Madrid, Spain, where we could make and design our own chocolate, all from 100% Organic Trinitario Cocoa Beans from the Dominican Republic and Trinidad Island.’ — chocolate organiko

“If I had made a prediction before conducting the tests, I would have picked green tea as having the most antioxidant activity. When we compared one serving of each beverage, the cocoa turned out to be the highest in antioxidant activity, and that was surprising to me.” — Chang Lee

I was never a fan of dark chocolate, until I tried Green and Black. I had a South African friend Estie and she complained to me English chocolate was rubbish. I gave her Green and Black and she was happy.

Green and Black was founded to produce quality chocolate. It was made outside the UK as they felt no one was capable in the UK of producing quality chocolate. It was therefore a pity they sold out to Cadbury. Cadbury have in turn now sold out to Kraft.

whydark* from chocolate organiko puts Green and Black in the shade. It is divine. But it is pricey.

I first came across whydark* in Infinity Foods, then Taj the grocer on trips to Brighton. I bought it for my lovely friend Sian. I tried a bit, then a bit more, and before I knew it, it had all gone.

I have suggested Grocer and Grain stock it and will also recommend it to The Deli.

Spain is not a country that springs to mind when I think of chocolate, and yet that is where this quality chocolate originates from.

Chocolate organiko was founded to produce quality chocolate. The cocoa used comes from Organic Trinitario Cocoa Beans from the Dominican Republic and Trinidad Island.

The whydark* I have tried was 65% organic. There is also a 75%.

Dark chocolate is seen by many as a super food. This is due to the presence of antioxidants. Cocoa contains polyphenols, which are also found in grapes, berries and wine – as well as catechins and epicatechins – found in green tea.

Chang Lee, chairman of the Department of Food Science and Technology at Cornell University, found that cocoa has nearly twice as many antioxidants as red wine, and up to three times as many as green tea.

Chocolate is also a good source of iron, magnesium and phosphorus. Dark, more cocoa rich, chocolate contains more iron than white chocolate.

A BBC study found eating chocolate was more stimulating than kissing. I guess it would depend on who you were kissing and what you do with a chocolate bar!

Does this mean we can eat loads of chocolate. No. Chocolate is fattening. A recent study I heard on a news or science programme, suggested a small part of a bar of dark chocolate each day ie one small square a day.

But I am always wary of such studies. Who funds them?

Super foods is easy: eat fresh fruit and vegetables, nuts, dried fruit and oily fish (and a teeny-weeny bit of organic dark chocolate is ok too).

Luxury organic fairtrade dark chocolate from Tradecraft is almost, but not quite, as good as whydark*. It does though have the advantage of being 2/3 the price and it is fair trade. Which begs the question, why is not whydark* fairtrade? [see Traidcraft launches indulgent chocolate range]

Chocolate beans are grown in a narrow band 10 degrees either side of the equator.

Quality chocolate tends to be single-sourced, not a blend, ie comes from a region, area or even single grower. Such chocolate can be likened to wine, where the growing method, climate, soil will all influence the taste.

Sainsbury’s Taste the Difference range of dark chocolates are single-sourced. At the bottom end of the range we have Sainsbury’s Basics, less than a tenth of the price of whydark*, looking at the list of ingredients, I do not even wish to go there!

Taste the Difference Santo Domingo organic dark chocolate from Sainsbury’s: ‘Bitter sweet with hints of red wine and berry flavours.’ Yeah, right, and pigs fly! Tastes like dark chocolate, and nothing else. Better than mass produced chocolate but not as good as Traidcraft or Green and Black and certainly not in the same league as whydark* from chocolate organiko.

Very Dark Chocolate, 73% cocoa from Montezuma’s is not bad, but not in the same league as whydark*, and certainly cannot justify the high price.

Also see

Introducing the latest superfood … chocolate

Chocolate? Now that is a tasty new treatment

Cocoa ‘vitamin’ health benefits could outshine penicillin

Chocolate eaters may have healthier hearts: study


Traidcraft’s response to BBC Panorama Programme, Chocolate: the Bitter Truth, Wednesday 24 March

Traidcraft launches indulgent chocolate range

Top 10 ethical British chocolates

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5 Responses to “whydark* from chocolate organiko in Madrid”

  1. keithpp Says:

    In response to a query why was whydark* not fairtrade (and I am amazed to find they are only seven people) I received the following reply:

    Dear Keithpp,

    Thank you very much for your e-mail and also for your blog´s report.

    We really much appreciate your commentaries about the quality of our products, Whydark*, because we really put much efforts to get the products as we like, bearing in mind, that we are a small company (just 7 in staff…)

    The raw materials we use to elaborate our chocolates have the fair-trade certificate, it is very important for us, but we also would need to certificate our own factory in order to be allowed to say that our brand “CHOCOLATE ORGÁNIKO” is also fair-trade.

    We have European Organic Certificate and American organic certificate, so our next step is to certificate as Fairtrade but every certificate has expensive costs… and, as I commented, we are very small, by now.

    Anyway, we use raw materials to make all our chocolates with this certificate that, for us, is the most important thing by now.

    Thank you very much again, and please, if you have further doubts or commentaries, you do not hesitate to let me know.

    Kind Regards,

    Mª Eugenia Pozo Serrano

    Dirección Fiscal:

    C/ Cárcel Vieja, 7 – 1ºD
    28801 Alcalá de Henares (Madrid-España)

    C.I.F.: B 84120815
    Móvil +34 669 555 442
    Tel./Fax: + 34 91 830 65 92

    ChocoLate Orgániko, Hecho de Sueños.

    ChocoLate Orgániko, Made of Dreams.


    Taste ’07 Speciality Fine Foods, London-U.K.

    Taste ’07 Anuga, Cologne-Germany.

    Foods From Spain ’06, Madrid-Spain.

    Dirección Fábrica:

    ChocoLate Orgániko

    Pol. Ind. Inbisa Alcalá II

    C/ Juan de Huarte de San Juan, 1 – Nave F-16

    28801 Alcalá de Henares – Madrid – España

    Móvil +34 669 555 442

    Tel./Fax: + 34 91 830 65 92

  2. Silvia Says:

    Thank you for asking about the fairtrade, the answer was most interesting!

    I also enjoy the chocolate from chocolate orgániko.

    • keithpp Says:

      Yes, an interesting reply from Madrid, which I was more than happy to post. For me, whydark* is the best dark chocolate. It is in a league all on its own.

  3. Maggie MacLeod Says:

    I was lucky to receive a bar in a Christmas basket. This was one of the most wonderful chocolate I have ever enjoyed. It was silky smooth and rich and melted in my mouth. I couldn’t say anything negative about the product.

  4. keithpp Says:

    I agree, one of the best dark chocolates around. I have yet to meet its equal.

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